10 Weeks to a Better Massage Business

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These broadcasts have been so very helpful. It's very helpful to have some Canadian input because we often hear only US statistics. It's also very helpful to have someone who understands some of the pitfalls in this field and is willing to share some practical ideas. The range of discussions was wonderful and having the option to listen later and to download is really a blessing. - T.B.

Just wanted to send a quick note and express my gratitude to you for the information you presented tonight.  Its wonderful to get a heads up on past, current and potential future factors influencing our profession and the market we live in.  I think its amazing that you have created such a fabulous program that benefits all RMTs, managers, clinic owners...basically anyone in this business.

   Its cool that you reference Canadian and American as well as province to province terminology so that as many people as possible can benefit from and relate to your program.  The line up looks great and on a personal note its very inspiring considering the market of the last couple months.

   From tonight's talk, I feel re-fueled and look forward to the upcoming broadcasts.  You are right... being united as therapists makes it easier to get through the slow periods and frustrations of owning your massage therapy business.  Thank you for making it easier for the rest of us...you are wonderful. - K.A.D.

Thank you for a very informative first session...I look forward to hearing the rest of the shows! - M.O.

I really enjoyed listening to the program last night and am looking forward to hearing the rest of the series. - J.S

I am thrilled that we as massage therapists now have this type of resource to access. As a new clinic owner, I find it so useful to have groups to turn to for additional ideas and information. Many of the factors affecting the massage profession would not have occurred to me. I feel that with this type of information, I will be better prepared for the future. - S.J.P.

Having the replay is wonderful!  I do find I learn more and am inspired again - T.B.

Bob answered many questions I have had and have been told that I could not write them off, like, business expenses (linens, creams, subscriptions,etc.)  if I was an employee.  I will be asking my accountant about the T 2200 form as well that Bob mentioned. Thanks for the great messages that you cast! - M. F.

 

February 14 - Factors Affecting Massage Therapist Incomes  Replay

Don Dillon draws attention to key factors affecting massage therapist businesses, and by extension therapist incomes.  Don describes the impact of economic changes on workplace benefits plans, barriers to funding from auto insurance and worker's compensation, the spa industry's influence on how practitioners practice, lack of support from other health professionals and government, and people who simply have less disposable income in their pockets to spend on massage therapy.  Don raises some red flags, but offers optimism for a better and more vibrant massage therapy profession.

Don Dillon, RMT is the author of Better Business Agreements and Charting Skills for Massage Therapists.  He's presented in Alberta, Saskatchewan, Ontario and New Brunswick.  Over 50 of his articles have been published in industry publications including Massage Therapy Canada, Massage Therapy Today, AMTA Journal, AMTWP Connections, and various massage school and professional association newsletters.

February 21 - Attract and Retain More Business  Replay

Eric Brown of Bodyworkbiz.com and Don Dillon of MTCoach.com discuss strategies in attracting and retaining more business.  Eric and Don will discuss turning one-time visits into long-term clients/patients, how to differentiate yourself in the competitive marketplace, and how to help associates get up and running quickly.  Eric and Don will discuss simple, inexpensive methods to help you attract more business, and to retain more of the business you've worked hard to build.

Eric Brown, RMT is director of one of the busiest massage sites on the web, Bodyworkbiz.com.  He has taught thousands of massage therapists and bodyworkers how to attract clients/patients to build their businesses.

February 28 - Money, Taxes and Agreements - An Accountant's Perspective  Replay

Robert Magder is a tax specialist and manages the accounting for a number of massage therapists.  Bob will describe some of the best deductions for massage therapists to take advantage of, what important financial markers to track, and what both clinic managers and associates should consider before signing a financial agreement.

Robert Magder, is a public accountant and tax specialist, and has served hundreds of massage therapists in creating more lucrative massage businesses.

 

March 6 - From Rubs to Riches – gaining financial stability,
solvency and security
    Replay

Massage Therapists are hard workers - pushing and molding sinew every day to ease the stress and strain of others.  But at the end of the day, is there enough to live on?  Don Dillon asks the question "How do you know if you are making ends meet?"  He outlines a pathway to financial freedom:  stability, solvency and security.  You’ll come away with information and perspective to create a brighter financial future for yourself and your family.

Don Dillon, RMT is the author of Better Business Agreements and Charting Skills for Massage Therapists.  He's presented in Alberta, Saskatchewan, Ontario and New Brunswick.  Over 50 of his articles have been published in industry publications including Massage Therapy Canada, Massage Therapy Today, AMTA Journal, AMTWP Connections, and various massage school and professional association newsletters.

March 13 - Creating Better Business Agreements: How to Stop Losing Time, Money and Energy on Bad Business Agreements!   Replay

Don Dillon follows up from his book Better Business Agreements: A Guide for Massage Therapists to discuss 5 myths that may impede your ability to make a good business agreement.  Don includes information not contained in the book, and emphatically argues why a poor agreement can cost $1000's of dollars to both clinic owner and associate.

Don Dillon, RMT is the author of Better Business Agreements and Charting Skills for Massage Therapists.  He's presented in Alberta, Saskatchewan, Ontario and New Brunswick.  Over 50 of his articles have been published in industry publications including Massage Therapy Canada, Massage Therapy Today, AMTA Journal, AMTWP Connections, and various massage school and professional association newsletters.

March 20 - Find and Keep Great Associates  Replay

Jim will outline some of the key factors involved in bringing great associates into your clinic setting. He will speak about the need to define specific requirements, followed by the necessary steps up to and including making the final offer to the candidate of choice.   In addition, Jim will speak about how (and the need) to build strong working relationships with the new associate and all members of the existing team.

Jim Smyth, RMT owns a large massage therapy clinic and fitness centre, contracting seven associates.  He supervised student clinic at Sir Sanford Fleming College for 5 years, and was the OMTA Chapter rep in Kawartha for seven years.  Jim also worked as part of the DAC assessment team in Peterborough for three years.

March 27 - Masterful Marketing for Your Massage Business  Replay

Is this you?  “I’m new to practice…how can I bring in more business?”  Or perhaps, “I live in a larger center with a lot of competing services for stress and pain.  How can I stand out?”  Are you wondering, “What are some of the most effective marketing tools for massage practitioners?”  If these are your questions, tune in to guests Paul Christopher and Barry Jenings in this week’s show.

Barry Jenings, RMT began teaching Myofascial Release Technique in 1993, He has taught graduate and/or undergraduate training for a number of massage/bodywork schools, and has trained over 3000 Massage Therapists, Chiropractors, Physiotherapists, Occupational Therapists, Naturopaths, MDs and Athletic Trainers. 

Barry has worked in a variety of clinic settings including rehab, physiotherapy, sports and naturopathic, and is the author of Marketing for the Holistic Health Practitioner.   Reach Barry at www.jenings.com

Paul Christopher, RMT and Marketing Coach, and presents his workshop "Marketing Massage" in Western Canada.  He has presented at various Massage conventions and his articles have been published in a number of trade publications.  Previous  to  attending  massage  school, Paul worked  in  marketing, advertising  and  management  with  Nike  and  Polaroid for  over 18  years. 

Paul  owns  a home based clinic  in  Victoria  B.C. and  in  order  to  learn  more  about  the  Spa  industry  works  at  one  of  Canada's  leading resort spas Poets  Cove.  Reach Paul toll free in North America 1 866 480 4111.

April 3 - Better Business Agreements - A Lawyer's Perspective
Replay

Lawyer Leanne Standryk will discuss common massage business questions regarding non-competition/solicitation clauses and the implications of employee-versus-contractor status.  Leanne can speak to common problems and contentious issues such as "How do I prevent an associate from taking clinic patients/clients to their new business location?" and "How can I retain my clients/patients if I decide to move/open my own clinic?"

Leanne Standryk, BA, LLB is an Associate Lawyer of Lancaster, Brooks & Welch.  Miss Standryk began her practice at LBW in family, civil, and labour and employment law.  Currently, she specializes in labour and employment law and has experience in advising management in matters of human rights, contract negotiation, wrongful dismissal, labour relations, and workplace privacy and risk management issues.

April 10 - How Your Beliefs Affect Your Wealth  Replay

Do you find yourself always struggling to make money and trying to “make ends meet”? Or, if you do make money it seems to somehow “disappear” shortly after. The reasons are not necessarily due to circumstances alone. It is caused by your unconscious belief systems regarding money and success. Bob will discuss why your financial status begins with your mindset and how to create a powerful system to attract and achieve wealth and personal abundance.

Bob Mangroo is a personal potential coach and a spiritual teacher. His work has helped thousands, both in his private practice and through workshops and seminars. He has appeared on CTV news, CBC television, Life Network, as well as on CBC radio as an expert on the power of the mind. For over 12 years Bob Mangroo has researched and worked in the field of life coaching, hypnosis, and Neuro-Linguistic Programming (NLP). In addition to earning his Bachelor of Arts degree in Psychology at York University in Toronto, Canada, he is also a member of the National Guild of Hypnotists and the Ontario Hypnosis Association.

April 17 - Creating Multiple Sources of Income Beyond Hands-On Work
Replay

"The purpose of this seminar is to develop new sources of income for sole practitioners and clinic owners while improving existing sources. The process you will participate in systematically identifies and explains numerous areas of financial growth that I have undertaken and developed over 15 years as a massage therapist and clinic owner."

"The payoff for your time is that you WILL acquire the knowledge, strategies and motivation to follow through on proven financial growth strategies." - Scott Dartnall

Scott Dartnall RMT opened Wellington Wellness Clinic in 1993, which became the first privately owned multi-disciplinary clinic Accredited in Canada. Scott went on to open and operate three additional clinics, employing over 20 healthcare professionals.  Scott is presently developing and implementing marketing strategies for The Family Massage Therapy Group of Companies. He is also developing internet based solutions for therapists and constructing a series of virtual seminars.

Congratulations!  You've taken 10 steps towards creating
a Better Massage Business!

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