
10 Weeks to
a Better Massage Business
Click here for replays
These
broadcasts have been so very helpful. It's very helpful to
have some Canadian input because we often hear only US
statistics. It's also very helpful to have someone who
understands some of the pitfalls in this field and is
willing to share some practical ideas. The range of
discussions was wonderful and having the option to listen
later and to download is really a blessing. - T.B.
Just wanted to
send a quick note and express my gratitude to you for the
information you presented tonight. Its wonderful to get a
heads up on past, current and potential future factors
influencing our profession and the market we live in. I
think its amazing that you have created such a fabulous
program that benefits all RMTs, managers, clinic
owners...basically anyone in this business.
Its cool
that you reference Canadian and American as well as province
to province terminology so that as many people as possible
can benefit from and relate to your program. The line up
looks great and on a personal note its very inspiring
considering the market of the last couple months.
From tonight's
talk, I feel re-fueled and look forward to the upcoming
broadcasts. You are right... being united as
therapists makes it easier to get through the slow periods
and frustrations of owning your massage therapy business. Thank you for
making it easier for the rest of us...you are wonderful. -
K.A.D.
Thank you for a very informative first
session...I look forward to hearing the rest of the
shows! - M.O.
I really
enjoyed listening to the program last night and am
looking forward to hearing the rest of the series. -
J.S
I
am thrilled that we as massage therapists now have
this type of resource to access. As a new clinic
owner, I find it so useful to have groups to turn to
for additional ideas and information. Many of the
factors affecting the massage profession would not
have occurred to me. I feel that with this type of
information, I will be better prepared for the
future. - S.J.P.
Having the replay is wonderful! I do find I learn
more and am inspired again - T.B.
Bob answered many questions I
have had and have been told that I could not
write them off, like, business expenses (linens,
creams, subscriptions,etc.) if I was an
employee. I will be asking my
accountant about the T 2200 form as well that
Bob mentioned. Thanks for the great messages
that you cast! - M. F.
February 14 - Factors Affecting Massage
Therapist Incomes
Replay
Don Dillon
draws attention to key factors
affecting massage therapist businesses, and by extension
therapist incomes. Don describes the impact of economic
changes on workplace benefits
plans, barriers to funding from auto insurance and worker's
compensation, the spa industry's influence on how practitioners
practice, lack of support from other health professionals and
government, and people who simply have less disposable income in
their pockets to spend on massage therapy. Don raises some red
flags, but offers optimism for a better and more vibrant massage
therapy profession.
Don Dillon, RMT
is the author of Better Business Agreements
and Charting Skills for Massage Therapists. He's
presented in Alberta, Saskatchewan, Ontario and New Brunswick.
Over 50 of his articles have been published in industry
publications including Massage Therapy Canada, Massage
Therapy Today, AMTA Journal, AMTWP Connections,
and various massage school and professional association
newsletters.
February 21 - Attract and Retain More Business
Replay
Eric Brown of Bodyworkbiz.com and Don Dillon of MTCoach.com discuss strategies in
attracting and retaining more business. Eric and Don will
discuss turning one-time visits into long-term clients/patients,
how to differentiate yourself in the competitive marketplace,
and how to help associates get up and running quickly.
Eric and Don will discuss simple, inexpensive methods to help
you attract more business, and to retain more of the business
you've worked hard to build.
Eric
Brown, RMT is director of one of
the busiest massage sites on the web, Bodyworkbiz.com. He has
taught thousands of massage therapists and bodyworkers how to
attract clients/patients to build their businesses.
February 28 - Money, Taxes and Agreements - An
Accountant's Perspective
Replay
Robert
Magder is a tax specialist and manages the accounting for a
number of massage therapists. Bob will describe some of the
best deductions for massage therapists to take advantage of,
what important financial markers to track, and what both clinic
managers and associates should consider before signing a
financial agreement.
Robert Magder,
is a public accountant and tax
specialist, and has served hundreds of massage therapists in
creating more lucrative massage businesses.
March
6 -
From Rubs to Riches – gaining financial stability,
solvency and security
Replay
Massage
Therapists are hard workers - pushing and molding sinew every
day to ease the stress and strain of others. But at the end of
the day, is there enough to live on? Don Dillon asks the
question "How do you know if you are making ends meet?" He
outlines a pathway to financial freedom: stability,
solvency and security. You’ll come away with information
and perspective to create a brighter financial future for
yourself and your family.
Don Dillon, RMT
is the author of Better Business Agreements
and Charting Skills for Massage Therapists. He's
presented in Alberta, Saskatchewan, Ontario and New Brunswick.
Over 50 of his articles have been published in industry
publications including Massage Therapy Canada, Massage
Therapy Today, AMTA Journal, AMTWP Connections,
and various massage school and professional association
newsletters.
March 13 - Creating
Better Business Agreements: How to Stop Losing Time, Money and
Energy on Bad Business Agreements!
Replay
Don Dillon
follows up from his book Better Business Agreements: A Guide
for Massage Therapists to discuss 5 myths that may impede
your ability to make a good business agreement. Don
includes information not contained in the book, and emphatically
argues why a poor agreement can cost $1000's of dollars to both
clinic owner and associate.
Don Dillon, RMT
is the author of Better Business Agreements
and Charting Skills for Massage Therapists. He's
presented in Alberta, Saskatchewan, Ontario and New Brunswick.
Over 50 of his articles have been published in industry
publications including Massage Therapy Canada, Massage
Therapy Today, AMTA Journal, AMTWP Connections,
and various massage school and professional association
newsletters.
March 20 -
Find and Keep Great Associates
Replay
Jim
will outline some of the key factors involved in bringing great
associates into your clinic setting. He will speak about the
need to define specific requirements, followed by the necessary
steps up to and including making the final offer to the
candidate of choice. In addition, Jim will speak about how
(and the need) to build strong working relationships with the
new associate and all members of the existing team.
Jim
Smyth, RMT owns a large massage
therapy clinic and fitness centre, contracting seven
associates. He supervised student clinic at Sir Sanford Fleming
College for 5 years, and was the OMTA Chapter rep in Kawartha
for seven years. Jim also worked as part of the DAC
assessment team in Peterborough for three years.
March 27 - Masterful Marketing for Your Massage Business
Replay
Is this you? “I’m new to practice…how can I bring in more
business?” Or perhaps, “I live in a larger center with a lot of
competing services for stress and pain. How can I stand out?”
Are you wondering, “What are some of the most effective
marketing tools for massage practitioners?” If these are your
questions, tune in to guests Paul Christopher and Barry Jenings
in this week’s show.
Barry
Jenings, RMT began teaching Myofascial
Release Technique in 1993, He has taught graduate and/or
undergraduate training for a number of massage/bodywork schools,
and has trained over 3000 Massage Therapists, Chiropractors,
Physiotherapists, Occupational Therapists, Naturopaths, MDs and
Athletic Trainers.
Barry has
worked in a variety of clinic settings including rehab,
physiotherapy, sports and naturopathic, and is
the author of
Marketing for the Holistic Health Practitioner.
Reach Barry at www.jenings.com
Paul Christopher, RMT and Marketing
Coach, and presents his workshop "Marketing Massage"
in Western Canada. He has presented at various
Massage conventions and his articles have been published in a
number of trade publications. Previous to attending massage
school, Paul worked in marketing, advertising and
management with Nike and Polaroid for over 18 years.
Paul owns a
home based clinic in Victoria B.C. and in order to learn
more about the Spa industry works at one of Canada's
leading resort spas Poets Cove. Reach Paul toll free
in North America 1 866 480
4111.
April 3 - Better Business Agreements - A
Lawyer's Perspective
Replay
Lawyer
Leanne Standryk will discuss common massage business questions
regarding non-competition/solicitation clauses and the
implications of
employee-versus-contractor status. Leanne can speak to
common problems and contentious issues such as "How do I prevent
an associate from taking clinic patients/clients to their new
business location?" and "How can I retain my clients/patients if
I decide to move/open my own clinic?"
Leanne
Standryk, BA, LLB is an Associate
Lawyer of Lancaster, Brooks & Welch. Miss Standryk began her
practice at LBW in family, civil, and labour and employment
law. Currently, she specializes in labour and employment law
and has experience in advising management in matters of human
rights, contract negotiation, wrongful dismissal, labour
relations, and workplace privacy and risk management issues.
April 10 - How Your Beliefs Affect Your Wealth
Replay
Do you find
yourself always struggling to make money and trying to “make
ends meet”? Or, if you do make money it seems to somehow
“disappear” shortly after. The reasons are not necessarily due
to circumstances alone. It is caused by your unconscious belief
systems regarding money and success. Bob will discuss why your
financial status begins with your mindset and how to create a
powerful system to attract and achieve wealth and personal
abundance.
Bob
Mangroo is a personal potential
coach and a spiritual teacher. His work has helped thousands,
both in his private practice and through workshops and seminars.
He has appeared on CTV news, CBC television, Life Network, as
well as on CBC radio as an expert on the power of the mind. For
over 12 years Bob Mangroo has researched and worked in the field
of life coaching, hypnosis, and Neuro-Linguistic Programming
(NLP). In addition to earning his Bachelor of Arts degree in
Psychology at York University in Toronto, Canada, he is also a
member of the National Guild of Hypnotists and the Ontario
Hypnosis Association.
April 17 - Creating Multiple Sources of Income
Beyond Hands-On Work
Replay
"The purpose of this seminar is to develop new
sources of income for sole practitioners and clinic owners while
improving existing sources. The process you will participate in
systematically identifies and explains numerous areas of
financial growth that I have undertaken and developed over 15
years as a massage therapist and clinic owner."
"The payoff for your time is that you WILL
acquire the knowledge, strategies and motivation to follow
through on proven financial growth strategies." - Scott Dartnall
Scott Dartnall RMT
opened Wellington Wellness Clinic in 1993, which became the
first privately owned multi-disciplinary clinic Accredited
in Canada. Scott went on to open and operate three
additional clinics, employing over 20 healthcare
professionals. Scott is presently developing and
implementing marketing strategies for The Family Massage
Therapy Group of Companies. He is also developing internet
based solutions for therapists
and constructing a series of virtual seminars.
Congratulations! You've
taken 10 steps towards creating a Better Massage Business!
Would you like to become part of a growing community dedicated
to helping massage practitioners solve their burning business
questions?
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