I was reading this morning about Zeel: Massage on Demand. With an app on your smart phone you can book a same-day, in-home massage, designate the type and duration (60 or 90 minute), and the practitioner comes to you.
Zeel is membership-based, and for $99/month (more in some upscale areas) plus built-in tip and taxes, you receive a monthly massage plus a massage table you retain in your home. You can purchase more massage sessions at the same $99 price if you choose. Zeel also offers a corporate chair massage service.
Zeel counters the greatest obstacle to in-home massage…the practitioner having to lug in the table every time. In using smart phone technology to select, book and pay for your massage, Zeel has maximized convenience and time savings for the user while appealing to our ego’s need to be nurtured in our own space.
How much more often will users book a massage when they’re regularly reminded of the massage table in their home? I predict this will be very, very big.
Another service, Pager, provides a similar service but by bringing physicians to you. Home visits by a doctor, no crowded waiting rooms with contagious people, no-surprise fees up front…wow. Truly service built around the patient.
Delivery-of-service models for massage therapy emerged from physiotherapy and nursing applications during the World Wars, the European Spa, athletic massage and the human potential movement in the 1970’s. However with the advent of technology and large companies in the rehab and spa sectors brokering massage services and creating new work opportunities for practitioners, it appears change is happening in the profession at break-neck speed.