CBC Article Illuminates Alarming Vulnerabilities

In the previous post, I mentioned I was contacted by a CBC reporter. I contacted the Executive Directors (ED) in both Ontario and Saskatchewan to respond to the reporter’s inquiries, as I attempted to suss what information the reporter was looking for. The reporter went on to publish an article that showcases an illegitimate association that permits sex trade workers to bill employee health benefits for their services.

This CBC expose has, of course, embarrassed legitimate practitioners. But it has also illuminated alarming vulnerabilities in our profession. My questions to those salaried to properly represent us:

1) What is the MT profession doing to thwart illegitimate associations – via representation from the Canadian Massage Therapist Alliance, and the Federation of Massage Therapy Regulatory Authorities of Canada (FOMTRAC) – and work with government to protect the public and the profession from such exploitive operations? 

2) How closely is the MT profession working with the insurance industry via Canadian Life and Health Insurance Association (CHLIA) to make fraud unlikely?  It’s been inferred by the ED of RMTAO this is an important and functional relationship.  If so, why isn’t there more collaboration with insurers?

So I wrote the RMTAO ED and asked for action. I have concerns with how the ED has responded previously, particularly to Global News. While the RMTAO ED asserts he’s had public and media relations training, his training isn’t apparent in these two instances. Please write the RMTAO and ask them to push for a national public and media relations response team, properly trained, and proactive in improving our image in the public eye.

Evidence Informed or Averse?

Recently the regulator in Ontario conducted a survey to determine the perspective and application by RMTs to evidence-informed practice. The questions were comprehensive enough, but I suspect the survey will fail to deliver. It didn’t allow participants to address whether they value evidence-informed practice, and what are the barriers to doing so. So I wrote Bryn Sumpton, Manager, Research, College of Massage Therapists of Ontario (CMTO), with my perspective.

Research literacy and capacity were not part of my education 1989-1991.  I value what research can provide the profession, so I since acquired M.B. Menard’s “Making Sense of Research” and Dryden/Moyer’s “Massage Therapy: Integrating Research into Practice”.  I am a quarterly supporter of the Massage Research Fund in the USA https://massagetherapyfoundation.org/

I attended several of the IN-CAM conferences, and wrote of my attempts to understand how research could be better incorporated in my critical decision making https://www.massagetherapycanada.com/research-made-relevant-2137/

What’s more, I’ve made one of my STRiVE competencies to obtain a higher level of research literacy.

When the RMTAO offered access to research search engines a few years back, I spent time looking for studies that might inform my everyday practice. 

I’m frustrated that the studies reported on conditions and populations I rarely see, for example paralysis, COPD.  As for other studies, I don’t qualify to “massage the heart” in cardiac surgery. 

I wonder when research design will better reflect the cases I see in everyday practice?  Here are two examples:

1) A 65 year old woman, multiple medications for cardiac/circulatory conditions reports regular neck and back pain from her work in the lab at a local winery.  She stands on mats over concrete floors, taxes her back and upper extremities with sophisticated lab procedures and has significant lordotic-kyphotic curvature in her spine, likely occupationally induced.  She was looking forward to retirement this year but her husband died suddenly, apparently from medical error resulting in sepsis followed by death.  She describes being “out of it” for several months and has returned to work in hopes of a sense of normalcy and purpose as she mourns the loss of her husband and the retirement plans they had.

2) A 64 year old woman, HR professional has experienced progressive hip and lower back pain.  The severity of the pain required her to turn over and back out of her bed in the mornings, reduce her walks and eliminate bicycle rides.  She relied on sleeping pills for years to help her sleep.  The apparent origin of the pain: 20 years ago she fell out of a tree onto a mature, exposed tree root, while 8 years ago she slipped in the tub and impacted her rib cage and flank.  She admits the progressive pain and immobility has affected her sleep, mobility and quality of life for several years.  She has tried a number of practitioners and methods with minimal improvement to her function.

Why aren’t more research studies designed to inform practitioners how to address the physical-psychological-social complexity of cases like these? 

I believe some of the barriers to RMTs embracing evidence-informed practice are 1) RMTs can’t find studies with outcomes relevant to their specific practice 2) Are research illiterate/not trained in methodology 3) Resources spent for reviewing research or writing case studies are not incentivized properly and 4) higher educated, research literate RMTs are regularly forced to look outside the profession for positions commensurate with their knowledge and experience https://www.massagetherapycanada.com/preventing-brain-drain-4009/ 

So, I think the survey design would illicit more useful information if it was anteceded by open-ended, qualitative questions like “What does evidence-informed practice mean to you?  What barriers do you have incorporating evidence into your practice?  What research questions do you want to see answered?  If not interested in informing your practice with evidence, why not?” 

I think the answers to these questions would be robust and insightful in advancing the CMTO’s stated objective of increasing research literacy in the MT profession.

The CMTO has been a generous contributor to the Massage Therapy Research Fund http://www.cmto.com/about-mtrf/.  I wonder if the CMTO would also consider hosting a round-table (virtual broadcast) jointly with the RMTAO of thought leaders from the profession to address the consistent roadblocks WRT research literacy, capacity and building infrastructure to support research.

As an aside, you might find this article by Sasha Chaitow “Science, Pseudoscience and the Communication Battle” in Massage & Bodywork, July/August 2020 clearly nails the urgency of advancing research in our field, and points to some solutions in addressing the problems we are facing. http://www.massageandbodyworkdigital.com/i/1256819-july-august-2020

Thank you for your most considerate attention to my concerns, and I wish you all the best in your position with the CMTO.

Don Dillon

Think Differently, Earn More

Perhaps you’ve plateaued. You’re working as hard as you can and you’re concerned your hands are going to give out. Is it about working harder, or thinking differently?

I’ve had the privilege and pleasure of interviewing a number of RMTs over the years that applied novel delivery-of-care models, or found ways to scale up the number of patrons they provide care to. With that increased ability to serve also comes an ability to earn higher than average incomes.

In the RMTAO Massage Therapist Earnings Survey, 2013, the average annual income in 2012 was $42,771 from all sources.

Yet look closely…the highest income reported was $220,000. What was the latter practitioner doing that generated over 5 x the average RMT income?

You may gain some insights from reading about these 5 RMTs and how they approached things differently. Enjoy.

Therapists Who Mean Business

Scale Up: Beyond Your Delivery-of-Care Model

This RMT is Laser-Focused

Tools, Team & Technology: Incorporating Variables that can Transform Your Practice

Can a Delivery-of-Care Model Be RMT-Centric? Yes Indeed!

Consider the Insurer’s Interests, Perspective and Experience

In mid-December 2018, Andrew Lewarne, Executive Director of the Registered Massage Therapists’ Association of Ontario (RMTAO) met with Greenshield Canada (GSC) representatives David Willows – Chief Innovation and Marketing Officer, and Ned Pojskic, Leader of Pharmacy & Health Provider Relations.  Lewarne requested the meeting regarding a provocative Autumn 2010 news post on the Greenshield Canada website, Elephant in the (Waiting) Room https://www.greenshield.ca/en-ca/news/post/the-elephant-in-the-waiting-room.

Lewarne expressed “firm objection to the article’s false and misleading messages and emphasized the important role of massage therapy in health care.”[1]  Willows and Pojskic agreed to adjust some of the inflammatory wording but declined to remove the post.  Promisingly, the GSC pair took RMTAO materials highlighting research in massage therapy, and agreed on future meetings which include RMTs with higher level education and research perspective.

On the heels of the RMTAO objection, Deetria Egeli, RMT and board member with the Registered Massage Therapists’ Association of British Columbia (RMTBC) submitted a January 4th, 2019 letter to address the angst suffered by RMTBC’s membership on this same issue. https://gallery.mailchimp.com/d386e1f0c4cfc3315ec6794a8/files/224a0ad8-a18a-4944-afa8-ad91569a4acc/Greenshield.Letter_D.Egeli_.pdf?fbclid=IwAR3RT_tSRpVv3TxE1mSiNxBGpMVBgUZw92_WLnBunWMMygayrVFxbEKTuko

Egeli’s letter reflected her perspective as a practitioner, highlighting populations she has served and conditions treated, with an emphasis on her rigorous education and training.  Egeli provided several examples of massage therapy research, and posed the question to GSC, “(have you asked) why patients value massage therapy?”  Egeli challenges the “deliberate and discriminatory” statements made by GSC in the Elephant post.  Egeli assures the insurers, “I do not see anyone for hedonistic purposes”….

Read the full article plus seven other helpful links and a podcast on the subject at the Massage Therapy Canada website.

[1] The Friday File, RMTAO, December 14, 2018