About dqd

Don Dillon, RMT is a practitioner, speaker and author of Charting Skills for Massage Therapists. Dozens of his articles have appeared in industry publications including Massage Therapy Canada, Massage Therapy Today, and Massage Magazine, and he has presented to MT associations across Canada. Dillon has been contracted by the Investigations and Complaints committee of the College of Massage Therapists of Ontario (CMTO) in several cases concerning practitioner record-keeping. He served for a number of years on the assessment team for Designated Assessment Centres in Niagara. He can be reached at DonDillon-RMT.com.

MT Schools can provide a much-needed forum for the profession

MT schools are institutions of training, knowledge transfer, professional and subsequent personal growth. Could they become more? In a profession riddled with isolation, slow progress on key issues and a divisive identity crisis, practitioners can return to schools for evening discussions to advance dialogue and debate the profession sorely needs.

It’s a natural fit to return to your Alma Mater, engage colleagues and former instructors on sticking points plaguing the profession. Or if you’re no longer living near your old college, any MT school could open it’s doors in the evening to become a mecca of deep, thoughtful, respectful discussion on all-things-massage. Perhaps live-streaming could be incorporated for those at a distance.

There is currently no gathering place for Massage Therapists to regularly engage, at length, on matters of interest and livelihood. MT schools can provide the brick-and-mortar structures for gathering, and nurture existing students in their critical thinking.

I recently attended a gathering at my training school, Sutherland-Chan, in Toronto, Ontario. Although Ian Kamm, presenter and SC instructor, let with mostly lecture and a final Q & A, it held the seeds of possibility.

I’ve included a summary of my thoughts, and you can read reflections on the evening by SC instructor Bruce McKinnon as well.

What say you…are existing MT schools the solution to professional isolation and stagnation?


Consider the Insurer’s Interests, Perspective and Experience

In mid-December 2018, Andrew Lewarne, Executive Director of the Registered Massage Therapists’ Association of Ontario (RMTAO) met with Greenshield Canada (GSC) representatives David Willows – Chief Innovation and Marketing Officer, and Ned Pojskic, Leader of Pharmacy & Health Provider Relations.  Lewarne requested the meeting regarding a provocative Autumn 2010 news post on the Greenshield Canada website, Elephant in the (Waiting) Room https://www.greenshield.ca/en-ca/news/post/the-elephant-in-the-waiting-room.

Lewarne expressed “firm objection to the article’s false and misleading messages and emphasized the important role of massage therapy in health care.”[1]  Willows and Pojskic agreed to adjust some of the inflammatory wording but declined to remove the post.  Promisingly, the GSC pair took RMTAO materials highlighting research in massage therapy, and agreed on future meetings which include RMTs with higher level education and research perspective.

On the heels of the RMTAO objection, Deetria Egeli, RMT and board member with the Registered Massage Therapists’ Association of British Columbia (RMTBC) submitted a January 4th, 2019 letter to address the angst suffered by RMTBC’s membership on this same issue. https://gallery.mailchimp.com/d386e1f0c4cfc3315ec6794a8/files/224a0ad8-a18a-4944-afa8-ad91569a4acc/Greenshield.Letter_D.Egeli_.pdf?fbclid=IwAR3RT_tSRpVv3TxE1mSiNxBGpMVBgUZw92_WLnBunWMMygayrVFxbEKTuko

Egeli’s letter reflected her perspective as a practitioner, highlighting populations she has served and conditions treated, with an emphasis on her rigorous education and training.  Egeli provided several examples of massage therapy research, and posed the question to GSC, “(have you asked) why patients value massage therapy?”  Egeli challenges the “deliberate and discriminatory” statements made by GSC in the Elephant post.  Egeli assures the insurers, “I do not see anyone for hedonistic purposes”….

Read the full article plus seven other helpful links and a podcast on the subject at the Massage Therapy Canada website.

[1] The Friday File, RMTAO, December 14, 2018

Emerging Issues Facing RMTs in 2019

As we begin 2019, I suggest it prudent we take a look at emergent and critical issues facing massage therapists.

Insurer Discourages Customers from Utilizing Massage Therapy Benefits

At the end of 2018, we witnessed another ploy by Greenshield Canada (GSC) to discourage its customers from using their massage therapy benefits. This bait-and-switch tactic positioned as a moral dilemma was designed to engender guilt – if I use my paid-for benefits to utilize massage therapy, then I’m taking GSC’s resources away from paying for expensive pharmaceutical treatments. In effect, I’m denying someone else care if I consider my own.

Greenshield makes it clear they don’t think much of massage therapy, despite it being one of the most sought-after and used benefits their plans offer.

Sure, we all love a good massage. It’s relaxing, it soothes our sore muscles, and sometimes (just sometimes) it’s as good as a really good nap. But on the hierarchy of health needs, we’re going to go out on a very well-researched limb and say that massages fall significantly below life-sustaining miracle drugs.https://www.greenshield.ca/en-ca/news/stories/the-elephant-in-the-waiting-room?fbclid=IwAR3PzUjhXxE7e1umgKS2aAVobiWAODBmhKCG7TCiAn6-hZuBo7j-tUxi4HU

Never mind that the Ministry of Labour cites MusculoSkeletal Disorders (conditions RMTs can positively affect) costing employers hundreds of millions of dollars affecting tens of thousands of citizens https://www.labour.gov.on.ca/english/hs/pubs/pains/index.php

GSC appears to dismiss these conditions in favour of resource-intensive conditions affecting far fewer citizens.

Insurer Threatens Removal of MT Benefits

In another post We Spend More on Massage Than Mental Health Services…Time for a Change?, GSC propose dropping massage therapy coverage as part of a SmartSpend initiative.

“Massage. GSC’s most popular and costly paramedical service is removed as a core benefit in order to re-invest significant funds in the more serious health challenges noted above.”

GSC via the Toronto Star took opportunity to criticize chiropractic and physiotherapy as well as massage therapy in a 2015 article https://www.thestar.com/business/personal_finance/2015/04/13/the-rise-of-the-three-amigos-of-health-care.html?referrer=https%3A%2F%2Fwww.google.ca%2F.

It appears GSC is increasingly hoping to discourage customers from making claims against insurance products customers have paid for. Read my rebuttal here https://www.massagetherapycanada.com/opinion/report-on-health-benefits-use-misses-the-point-2569

Clearly there’s a conflict of interest here…the company that takes in the premiums can boost revenues by discouraging or denying claims. Is it OK for the fox to guard the hen-house?

I sympathize with Greenshield’s cost concerns. They must take in premiums from their customers, then cover operational and marketing costs, staff and executive salaries before they cover claims.

Certainly, in the current system there is ample opportunity for waste and abuse. However insurance may be an outmoded and expensive way of reimbursing health care services…there’s a lot of money paid in premiums not directly benefiting GSC’s customers.

Health spending accounts and government tax credits put the money in your hands, and pressure health care providers to be diligent with their treatment plans. Supplementing tightly-controlled provincial health plan spending with these accounts/credits might better address the needs of Canadians, while keeping everyone involved accountable.

Insurer Believes People are Like Automobiles

Another area to watch related to GSC, the concept of sectional therapy. GSC announced they will now be collecting data on the primary treatment area. This may be the harbinger to future claims approval linked to treating only the symptomatic areas of the body, rather than considering global bio-mechanical dysfunctions or the body-mind / psycho-social connection for the whole person.

People would be treated like automobiles – replacing a muffler, changing a tire – instead of the complex human beings we are. GSC claims adjudicators without health care credentials or an assessment of the individual would be determining breadth and scope of care.

We should ask, “Are insurers part of the health care system? If so, what guides their decision-making processes when approving or denying care claims?”

Is there a threat to RHP self-regulation?

A recent Globe & Mail article is critical of the chiropractic regulator https://www.theglobeandmail.com/…/article-calls…/… The authors maintain the regulator is not doing enough to stem false or exaggerated claims made by their member practitioners.

Tim Caulfield, research chair of health law and policy at U of A has been an outspoken critic of self-regulation for naturopathic practitioners. https://www.cbc.ca/…/researcher-wants-oversight-of…

Caulfield questions whether granting regulation to professions without rigorous evidence gives the public a false sense of confidence.

In “Self-Regulation is shielding bad doctors, not protecting patients” the Toronto Star editorial board state “Once again, doctors have shown they can’t be relied on to properly regulate their own profession. It’s time for the provinces to force the matter through legislation that more clearly defines what it really means to regulate the practice of medicine in the public interest.” https://www.thestar.com/…/self-regulation-is-shielding…

It appears that every year at the RMTAO AGM, the CMTO registrar shares that self-regulation for RHPs is uncommon now in most countries, and its days may be numbered in Ontario.

Given what we are seeing in these other professions, what do you think is the future is for RMTs and self-regulation?

Media Coverage for Misconduct Allegation Increasingly Sensationalist

Media coverage for allegations of misconduct by RMTs contains strong authority images (police cars, badges), cites allegations not yet proven, and rarely mentions MT as a regulated health profession.
https://www.massagetherapycanada.com/regulations/are-rmts-disproportionately-vulnerable-to-allegations-of-sexual-misconduct-4169

If MT was Infused into Publicly Funded Health Care, Would We Be Ready to Serve?

This year representatives from the Registered Massage Therapists’ Association of Ontario (RMTAO) petitioned government to consider MT in health care applications for individuals with chronic pain, palliative care and home care. https://secure.rmtao.com/default.asp?id=1151&article=103

If the wish was granted, and MT were able to work in these integrated health settings:

Are RMTs prepared and properly trained to work with contemporary western medicine practitioners in these integrated settings?
Can we expect service fees to drop to WSIB and auto-insurance service fee levels (about 30-40% below RMTAO’s recommended fee schedule)?
Would you be prepared to work at that level of pay?
What other regulatory and operational requirements would accompany the privilege of working in the system?

What other issues do you see emerging?  How would the issues listed here affect your day-to-day practice?

Please post your comments below

Quick Tool to Measure 4 Variables Essential to Quality of Life

What impact does your massage therapy have on the people you care for? How do you measure that impact? Would you like a tool that can?

Massage Therapists often use functional measures (muscle length and strength, joint range-of-motion) which are helpful in providing some information. Yet, these outcomes fail to provide sufficient context regarding a person’s quality of life experience.

Imagine: What if an MT could measure – with every session – the impact of her/his care on 4 variables: pain relief, mood, mobility and vitality? What if collecting this data could guide an MT as to the efficacy of their care in affecting particular conditions and populations?

What if there was an international databank, that collected and analyzed the data from all practitioner sessions, based on meaningful, subjective feedback from our patients/clients?

“Massage therapy is found to be 83% effective in middle-aged adults suffering headaches.”

What if government policy and health care funding were shaped and directed based primarily on the client/patient experience?

Here’s a sample survey you can print and handout, or send to your patients/clients electronically in advance of your session together. Make sure to follow up at session end and see how the ratings have changed based on your massage therapy. Record them for a few weeks and analyze the results.

See what you can learn about your client’s/patient’s practice experience.  Let me know how you make out by leaving a comment below.  Thank you!

Art of Anatomy

How do you learn and appreciate anatomy?  Did you use the Anatomy Colouring Book, or doodle, or find some other way to get it to stick in your memory?  Can we use illustration to provide better representation of what we feel under our fingers, to give the public an in vivo look into the engagement of hands-to-body?

Calling all amateur anatomical illustrationalists out there…share your artwork!


Patient/Client Experience: What the Data Says

How well do your patients/clients respond to care?  How do you know?

We all hope we are doing a good job, and that people have a wonderful experience.  However, we may not hear back on an adverse reaction, the level of reduction in symptoms, or an unexpected benefit (reduction in anxiety, better sleep quality) that a person may experience as a result of our session together.

Perhaps you can consider designing a survey, like the example below I did on SurveyMonkey.

With a free service like SurveyMonkey (upgrade to paid premium service is available) you can dig deeper into the experience and outcomes of those you provide care for.

SurveyMonkey provides a variety of formats for answers  – checkbox, multiple choice, slider-scale, text box – so you can design a survey to solicit feedback anonymously.  You simply provide the survey link by email after each session, and stop in to analyze your results every week.

Can you imagine the anecdotal evidence the profession would gain if we all applied surveys?

I’m running a survey for 6 weeks to gain some valuable insight.  If you conduct a survey, please comment below and let the community know of your interesting findings!

 

 

Preventing Brain Drain: Opportunities and Challenges for RMTs with Higher Education

Attending the RMTAO’s 2017 Educator Day at the Education Conference, I watched with interest the response to moderator Pam Fitch’s question, “who in the room has obtained a master’s degree or PhD?” A small number of hands in a room full of educators went up. With so few attaining this level of education, I wondered about the opportunities and challenges for RMTs who advance their education.

A visit with Donelda Gowan – a doctorally-prepared massage therapist and recipient of the RMTAO’s research award – confirmed concerns that highly educated RMTs face barriers in sharing knowledge. Donelda is adamant highly-educated RMTs must be supported in injecting knowledge and perspective gained back into the field – assisting its growth and professional culture. In her RMTAO research award acceptance speech, Gowan emphasized, “Massage therapy research must be informed by Massage Therapists.”

Highly educated RMTs may feel pressure to leave massage therapy in pursuit of research and academic positions in related fields. Such a “brain-drain” and limited opportunities for research and knowledge transfer should concern us all in limiting the growth and potential of our field.

I invited a group of six RMTs with high academic standing – some educators, others researcher or practitioner status – to address the following questions:

1. What opportunities exist for RMTs that pursue higher education?
2. What barriers remain to advancement in the MT field, particularly in education, research or influencing community health and social policy?
3. How can stakeholders in the profession support opportunities for practitioners attaining higher education?
4. How can your talents, experiences and education be most effectively used for the advancement of the profession?

At the table we had Beth Barberree, Trish Dryden, Cathy Fournier, Donelda Gowan, Ania Kania-Richmond, and Martha Brown Menard

Read the full article

Use Your Case History to Reduce Risk of Harm

There are a number of reasons to conduct a case history for a new or returning massage therapy patient/client.  The case history helps to identify:

  • the source of the symptoms or dysfunction, and how to best intervene
  • contributing factors: environmental, emotional, behavioural, physical and bio-mechanical
  • precautions or preclusions (yellow or red flags) in conducting the assessment or treatment
  • Prognosis ie: how a person’s response to your intervention is determined by general health, extent of injury, expectations, lifestyle, and personal resilience

Probably the most important reason is to reduce risk of harm.  The case history is an essential tool for teasing out precautions and preclusions.  Here’s an excerpt from Charting Skills for Massage Therapists:

Precautions and Preclusions – Yellow and Red Flags

In the sports arena, a yellow flag indicates pre-caution when proceeding – a red flag precludes further action…stop!

As practitioners, when yellow or red flags present in the case history or assessment, they provide us “cause for pause” to ensure our care will not be harmful.  Primum non nocere... “First, do no harm.”

Fairly basic and common symptoms might have more serious underpinnings.  It’s important to attach additional questions to any yellow flags – including pain – that present themselves, and identify red flags that may require immediate medical attention.

Nicola J. Petty and Ann P. Moore describe the dangers of underestimating pain:

Since (manual therapists) are now ‘first contact’ clinicians, we have assumed greater responsibilities.  While those interested in manipulation and allied treatments energetically improve their competence in the various techniques and applications, we might profitably spend a little time considering what we are doing all this for…. Pain distribution might confuse unwary or overconfident therapists, who may assume familiarity with a syndrome they recognize and then perhaps find themselves confronting the tip of a very different kind of iceberg.[1]

Martha Costello reiterates the importance of rigorous screening in the case history.

Bodyworkers should be cautioned—often, when a patient has seen a medical professional prior to consultation with the bodyworker, it is assumed that all organic or pathological causes for symptoms have been ruled out.

 Unfortunately, this often is not the case, as the prior medical examination may have been cursory, and a thorough history may not have been conducted.  It is not uncommon for even a review-of-symptoms questionnaire to have been extremely brief, painting a very incomplete picture of the patient’s current and past health history. [2]

[1] N. J. Petty. A. P. Moore: Neuromusculoskeletal Examination and Assessment.  Churchill Livingstone 1998  p 28

[2] Martha Costello, DC: Chiropractic Rehabilitation: Journal of Bodywork and Movement Therapy, April 1998

Are you using your case history as a tool to reduce risk of harm?  Would you like to build more competence in this skill?  Have a look at the Charting Skills for Massage Therapists program.

CEUs have been granted in NFLD/LAB, PEI, NS, NB, ON, MB and SK, with others pending.

Your Practice, By Design…and You Are the Designer

Are you overwhelmed with the operations-side of running a practice?  Have you inherited a mixed bag of useful practice tips coupled with antiquated and even incorrect guidance?

Would you benefit from a how-to manual from start-to-finish, coaching you along the way in the development of your practice?  Can you use a resource that bridges to the higher level you aspire to?

Building on my 28 years of experience in practice, coupled with speaking to hundreds of practitioners across North America, I’m putting together a progressive Practice Operations workbook for massage therapists.

Each module provides theoretical constructs, real-life examples and reflective exercises to move you forward while honouring your past.

The best resource, of course, would be designed by you…for you.  Even if you’ve been in practice for many years (and perhaps especially for you), I want to reconfigure your feelings of isolation and frustration.  If you’re closer to the entry-level part of practice, all the better.  You can start off on the right foot and fast-track your progression.

Here’s what I need from you:  Have a look at this rough outline.  Would this progressively meet your needs, at whatever stage you’re at?  What specifically would you like to see included in the program?

What have been your practice challenges?  What pearls of wisdom would you like to share with others?

Entry-Level: Practitioner Physical and Security Needs

1) Profile – We start with you.  Reflective exercises tease out personal and professional talents that demonstrate your unique competence, experiences and skillsets as you lay the foundation upon which to build your professional career.

2) Provisions – Account for all assets you bring to the table – capital, contacts, business competence as commitment to see it through.  Evaluate if you have sufficient resources to launch your own practice, or would instead excel apprenticing in an established enterprise.

3) Purpose, Passion, Position in the Marketplace and Workplace – What do you bring to the marketplace?  Why does your product/service matter?  What populations do you serve?  What is your role in the workplace?  What are the values that guide your practice?  We drill down to your core beliefs so you can best position your practice launch.

4) Product, Pricing and Place – Define your “product” and how it will be packaged and presented.  Consider pricing theory and strategies while you contemplate the place (sector/delivery-of-care model) you will incorporate in your practice.

5) Promotion – Learn how to recruit prospective patrons, retain them for the long-term, reward patron behaviour that builds your practice, and re-serve (serve again) those patrons who would buy more from you.

6) Profit – Track key financial metrics, build financial competence, nurture growth and positive cash flow.  Unless your practice is just a hobby, you’ll need profit for growth, contingency and retirement.

Established: Professional Esteem, Relationships and Processes

7) and 8) Practitioner Relations – What role do you play in working with others?  What are your expectations?  Theirs?  Before you sign on the dotted line, consider the implications of the business agreement you’re entering into.  Learn how to strengthen relationships with your work mates and support staff.  If you’re a business owner, effectively scale up to incorporate practitioners into your enterprise.

9) Perspective – Comprehend the extrinsic factors that influence your practice viability – government policy and funding, insurance industry and gatekeeper health practitioner relations, public and media endorsement, competitors and profiteers.  Explore the profession’s culture and essential stakeholders as they exercise influence on your practice.

10) Promises and processes – Set practice policies and processes that deliver on your quality of care.  Consider regulations and laws that govern your practice.

Actualized: Professional and Personal Maturation

11) Potential – Evaluate and entertain delivery-of-care models, discuss how to use tools, team and technology to reduce strain while increasing work capacity and income potential.  Consider how to generate other sources of income.

12) Public & Private Good – Consider your contribution to public health and wellness initiatives, while nurturing the private good in your own well-being.

Write me with your suggestions at don@dondillon-RMT.com.  Let’s elevate the profession together.

What Market Sector Do You Work In?

Salutations my fellow practitioners!

I need your help.  I’m working diligently on a considerable update to the 2010 book Massage Therapist Practice: Start, Sustain, Succeed.  The thoroughly revised manual will have 12 modules, building from entry-level practice to upper-level practice development.

MTP coverI’ll release a table of contents for the book soon, but for now I’d like to get some feedback on the section called “Place”.

Place is one of the 4 variables in the marketing mix theory (the others being product, pricing and promotion) and I’m attempting to capture the nuances between different workspaces / market sectors served by massage practitioners and how services are delivered.

Specifically I write about design differences between the market sectors, plus upside and downside of working in each.  I would greatly appreciate feedback on the following short document to see if I’ve missed or misrepresented anything.  Click here ymtp_place

Write me at don@MassageTherapistPractice.com or visit the Facebook discussion at https://www.facebook.com/Massage-Therapist-Practice-222743724456748/

Thank you in advance for your time and consideration.

don

p.s.  I promise my face will not be on the cover this time…it will be tucked away in the book somewhere, much smaller, hardly noticeable.